Named to PERE’s list of 30 Capital Raisers Who Can Make a Difference, Gena has over 20 years of experience in the real asset industry, including investments, portfolio management, fundraising, and investor relations.

Before launching Prospect Avenue Partners, Gena served in various management, strategy, product development, and capital raising roles at USAA Real Estate Company, Forum Partners, and JT Partners. Gena had primary oversight and direct responsibility for over $8 billion of investor equity for closed capital commitments for strategies ranging from core through opportunistic via open-end and closed-end vehicles.

Before she transitioned to the sales side, Gena served as a senior portfolio manager at APG Asset Management, the approximately €538 billion Dutch pension fund. There, she helped invest and manage the capital of one of the world’s largest institutional real estate investment platforms, focusing on North American investments. Gena began her real estate consulting and investment banking career at Arthur Andersen and Morgan Stanley, respectively.

Gena earned a JD/MBA from New York University and an AB in Architecture from Princeton University, where she received the Grace May Tilton Prize in American Studies. She is a New York State Bar member and serves on the Program Committee and Scholarship Committee for WX – New York Women Executives in Real Estate. Gena holds her FINRA registered representative license through SP Securities LLC.